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We won't put a price
on your safety.
Every product in this store is sold at absolute cost. No markup. No profit. No exceptions. Because no woman should have to choose between feeling safe and affording dinner.
Browse Safety Products — $0 Profit →Why We Built This
We run 19 profitable stores. We don't need to make money off of safety. So we decided: every personal safety product we carry will be sold at exactly what we pay for it. The pocket alarm that could save your life costs you what it costs us. That's the deal. Forever.
Personal Alarms
Loud, reliable, pocket-sized alarms that draw attention and deter threats instantly.
Safety Tools
Tactical flashlights, window breakers, door alarms, and more — all at zero markup.
Connected Safety
Wearable tech and connected devices that let someone know you're safe — or that you need help.
Zero Profit, Always
This isn't a sale. It isn't marketing. We simply won't charge more than we pay. Ever.
You should never feel unsafe
because of the price of a product.
Share this page with someone who matters. A daughter. A sister. A friend who walks to her car alone at night. The link is free. The products are at cost. The safety is priceless.